Crappy pictures lower the vaue of your house and make it harder to sell


I have a real simple question…if you’re trying to sell your house in Tenafly or Alpine, or anywhere else in Bergen County for that matter does it matter how good the quality of the pictures are?  Is a dull, crappy, low resolution picture just as good as a high resolution with vivid colors?

And can pictures shown with Instagram type filters be even more effective than any other types of pictures?

Does a plain boring photo of a room, have the same effect on viewers as one that has been digitally enhanced to make it stand out?

Something is horribly wrong “” in the burbs of Bergen County…Realtors suck at marketing homes.

Pictures are a big part of marketing, but to suburban Realtors and the njmls, the concept seems to go unnoticed. But it doesn’t go unnoticed by consumers who are looking for a WOW MOMENT when they’re looking to purchase a home.

Creating a memorable impression via stunning pictures has never been easier, but you would never know that by looking at pictures of homes for sale in Bergen County

Most pictures look like they were taken using a disposable camera that anyone can get from your local cvs.  And is there a law in Realtorland where the exterior of each home house has to be shot from the same angle.  And where a shot of each room has to be taken from the back of the room looking out…and taken from the same height, which is just a bit taller than a munchkin?  The “photographers” who take pictures for all of the Realtors must have gone to the same 10 minute photography course…because all the pictures look the same!

They like to say that a picture is worth a thousand words.  But I ask…if the picture sucks, then is the picture worth a thousand bad words (or worse…none)? And does a great shot add more value to the home than horrible shots?

When you look at pictures of homes on some of the New York City brokerage sites like Corcoran, Douglass Elliman, and Town, these sites blow away every site in our suburbia.  Why do you think that is?  They get it and suburban Realtors don’t.  And they understand the meaning of competition, and what it takes to sell consumers.  Though these big companies only recently started showing full screen, high resolution pictures…they’re doing it.

As a builder and real estate developer, I argued about this point with every agent and brokerage firm I ever hired to sell my homes or lease my buildings.  But they always fall back on the idea that what they do is good enough, and that they’re doing what everyone else is doing. That’s a horrible business model

Check out these pictures:

#1 and 2 show a boring picture directly from the njmls, and one that I enhanced…and it took me less than 30 seconds to enhance the photo using Apple’s iphoto software

#3 and 4…I did the same.  And btw, the snow that is visible out the window is still showing even though we’re entering August. How funny is that

#5 and 6…5 came from the njmls and 6 I added color depth and faded the edges.  It’s a cool look that grabs your attention

#7, 8 and 9…again the original boring one from the njmls, then the righ color enhancements and #9 I threw in the Instagram effect  and came up with something that millions of Instagram users just love!

Remember…marketing is the art of grabbing a buyers attention, creating a WOW factor and getting some really excited about wanting to know more about your home.

It’s the start of a love connection…and a sale.

Make it look sexy!

Click the first picture and it turns into a slide show…and you can jog back and forth to compare the differences.

I push photography to the limits when I present homes online, because ” I get it”.  I know that it makes a world of difference when viewers see a spectacular photo, rather than something ordinary.

Who else will do this for you?  No one!

Maybe that’s one of the reasons why my homes always sold faster and for more money than the agents ever expected.

Next post…size matters!

Be different, or be invisible!

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