Time to raise home prices in Tenafly…and elsewhere in Bergen County


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Screen Shot 2013-10-07 at 1.21.06 PMFinally with a booming housing market, why aren’t realtors and homeowners adjusting their prices upward to take advantage of the huge dollar increases that we’re witnessing.  There should be no doubt that  we are in a full scale sellers market

Time and again, I come across listings of homers for sale in Tenafly and other towns, that are under-priced given our current market conditions.  And because of these miscalculations, homeowners miss out selling their homes for the highest price possible, as the market continues a full court press upward. With a vast majority of the price points skyrocketing, why wouldn’t homeowners…and agents take advantage of something that we have waited for, for many years.  Sellers and realtors should be dancing in the street!

The days of undervaluing homes to create sales is over.  A sellers market has finally arrived.

Here’s the facts to back it up:

  • More homes have been sold in Bergen County in 2013…at higher prices and with higher interest rates, than at any other time since the market crashed
  • Lower prices didn”t create more sales.  Higher prices created more home sales
  • Higher prices and an improving market and economy, enable people to buy with confidence…confidence creates demand and confidence creates higher prices

I know this is contrary to what realtors think…but selling homes isn’t all about price.  It’s time for realtors to stop using old sales data to calculate prices in a great market.  It’s no lomnger right to say…”this is what homes sold for in the past”.  It’s time to say…this is what your home should sell for now…because our market is the best it’s been in the past 5 years

Here’s why I’m excited for the Tenafly real estate market, and surrounding towns !!!

  • Home sales increased in Tenafly by an additional 9% y/y
  • More homes have been sold in Tenafly than in Alpine, Closter, Cresslill, Demarest, Englewood and Englewood Cliffs, Haworth and Norwood…and by a wide margin in most of the towns
  • The dollar sales volume for all Tenafly sales blows away the other towns by a huge margin…the closest town is Englewood, and their dollar sales volume is almost 50% less than Tenafly
  • Home sales in Tenafly represent 23% of all sales for the above mentioned towns
  • Of these towns Tenafly ranks #3 for the highest average sales price…but when you consider that the sales volume is much higher in Tenafly, this isn’t a negative
  • Sales increased 78% in Tenafly for homes priced between $1m-$1.5m
  • Home sales priced under $500k decreased by 59%…1/ because there’s only a few homes for sale in this price range, 2/ prices have increased in Tenafly at the lower end and what was $500k is now worth 20% more.  That’s great news!

I’ve been saying it for two years , and I’ll say it again:  It’s time for sellers and realtors to take advantage of the recovering market, and start raising  prices.  Sellers are still leaving way too much money on the table.  Buyers are out there, and the demand is high

Charts:

Tenafly

The Town Sales Comparison chart (green/white) shows insanely high increases in the dollar volume for home sales…which means increasing prices.  Percentage increases of 52%, 33%, 37%, 86%, 21%, 49%, and 29% were though to be impossible to attain are being reached.  The only town to lose on this is Demarest, where the dollar volume declined 25%.

Bergen County:

Bergen County sales are on a roll…skyrocketing sales and dollar volumes:

  • Single family home sales are up 19%…an increase of 712 home sales
  • Dollar volume for homes sold increased by 25%…a $524 million increase
  • Multi-family home sales increased by 24%…a 395 unit increase
  • And the multi-family dollar increased 29%…a $170 million increase

As per the blue table, the Bergen County housing market (both single and multi family home sales) may have its best year since our market crashed in 2007.  In some towns prices are back to where they were pre-crash (for homes prices below $1.5 million).

The proof is in the numbers…sellers in every town should be increasing their prices…EXCEPT…if your home is prices above $3.0 million.  This price point is a disaster all throughout Bergen County…but that’s a discussion for a future post.

Though we’re still far behind the sales pace of 2001-2006, we now have a healthy market.  This sales volume is the new norm, and that’s fine, so long as prices remain at a high level.

You no longer have to buy into the “price it right” mentality…it’s time to price it high!  It’s time to go for it!

But there’s a warning with this:

With a sever increase in new multi-family rental projects that are coming into the marketplace beginning now, AND with less new for sale homes being built, because builders are being cautious, north Jersey home sales will be greatly effected…downward.  Rental projects like those currently being built in Fort Lee (1,500+ rentals), will put a huge dent in future home sales.  This makes your time frame for selling at higher prices limited to the next 2 years.

In a recent post on Northjersey.com…NJ homebuilding up 39 percent over 2012 pace by Kathleen Lynn…Ms Lynnn points out:

Through August, builders took out 15,842 building permits, compared with 11,364 in the same period last year. Multifamily construction accounted for about 59 percent of the activity

Let’s not get confused with reality.  Multi-family construction is not the same as “homebuilding” ,when you’re talking sales and home construction figures.

  • Multi-family rentals are competition for single family home sales, because they take away from single family home sales
  • The industry considers “home building” to be single family fore sale homes
  • To combine the two types of “housing” creates misleading and inaccurate stats

“People are becoming renters by choice,” said BNE Executive Vice President Jonathan Schwartz. “People want to be closer to the city, nearer commuter areas.” And many households are wary of buying a single-family home after seeing property values plummet during the housing bust, he said

BNE should know this because their project in Fort Lee was originally slated to be a for sale building.  The only changed it over to rentals beacuse the for sale condo market still hasn’t recovered

As always. let us know what you think

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3 thoughts on “Time to raise home prices in Tenafly…and elsewhere in Bergen County”

  1. “Time to raise prices…” sounds exactly like a post you did last year, and the year before that…and the year before that. “Raise Prices.” If you keep saying it every few months at one point you are bound to be right, I suppose. These post offer no new, just your same old pleading to raise prices.

    1. Nice to hear from you again. Thanks for pointing out that I’ve been saying this for years. I’ve been saying it, but no one is listening…so I just keep publishing the up-to-date facts, in hopes that the concept will take. No one in the marketplace is publishing this information…so how will sellers know how great the market is doing. So I give them the facts. But I don’t say this for all priced homes: the upper end is still getting killed, and those prices will need to be cut big time…and even then a large number of these luxury homes won’t sell.

      Now I’m pointing out that there are lots of homes in Tenafly that are being under-priced, and I point out that this shouldn’t be happening in our current market.

      How many people know that we’re having the best year since 2007-2008. Isn’t that need to know news.

      Just so you know, I was the first industry person to call attention to a falling local market, and I’m the first to show via in depth facts that we’re going gangbusters.

      Believe me, by the time people begin to listen, I will already have gone on to other subjects.

      BTW…check out my post tomorrow, where I ask if all the new rental projects will kill home sales. Again, I’ll be the first to sound the alarm.

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