As a career home builder and real estate developer I look at marketing and selling homes from a completely different point-of-view than career realtors…and even from other developers.
There is nothing more important than marketing!
Create a love connection with buyers and your home will be sold in a second. And when buyers love something they will pay more to have it
Run from everyone who tells you that it’s all about price. It’s not even close! Buyers know this and they play to a realtors fear of not getting a commission
Marketing is the key to creating a love connection, educating buyers and sellers, creating higher prices and faster sales and communicating with consumers in ways that addresses all of their concerns and helps them become comfortable enough to want to buy a home