Category Archives: Homes For Sale Tenafly

Homes for sale in tenafly are at critical stage

It’s a fact that the housing market in Tenafly is doing great.  Homes are selling at a brisk rate, though most are under-priced so they should sell fast. However…

  • Is the market doing great in all price ranges?
  • Are all homes selling fast?
  • Are all homes selling for their optimum price?

This is something you can’t possibly figure out without understanding the facts.

Tenafly homes for sale and to enlarge chart
Tenafly homes for sale and sold…click to enlarge chart


Here’s some quick facts about the homes that are presently for sale in Tenafly, and have been sold over the past few years.

  • The market for homes for sale in Tenafly has been incredibly active for homes priced below $1 million

However as you can see by the last 2 items in each price range (2014 sold to date & 2014 homes for sale), the numbers don’t look so great, because the inventory for the number of homes for sale has greatly diminished.

  • Below $500k there are only 3 homes for sale
  • From $500-799k there is only 18 homes for sale…and most of those homes are outdated and are in dire need of major home renovations
  • $800-999k there ore only 16 homes for sale

In the near future  there will be no homes in Tenafly that are worth less than $500k

More facts:

  • in 2013 there was a approx a 50% decrease in the number of home sold in Tenafly below $500k,  because of a lack of inventory…and this slow pace will continue well into the future until there are no homes in this price range
  • The same holds true for homes priced between $500-799k.  A dwindling supply will cause prices to rise
  • Homes priced between $800-999k will move up into the next price bracket

This may seem like a lot of homes are for sale, but compared to the number of homes that have sold in Tenafly in the past several years, there aren’t nearly enough homes for sale to fill the demand.

How does this affect home sales in Tenafly and in the surrounding towns?

  • Will potential home buyers who are mostly interested in Tenafly move up to the next price range…which puts an even greater premium on homes in the lower price range
  • Or will they seriously consider buying a home in one of the surrounding towns…which also creates higher prices for those towns because of their demand
  • will the next price level increase in value because of this new  demand?

The answer is yes to everything.

The demand is so great for homes priced below $1 million, and these homes are worth more because of it…even for the wort homes in that price range.

All of these homes will need to be renovated or retrofitted to meet today’s lifestyle needs.

Over the next few weeks, Steven will begin a video series containing: market updates, how to market your home to attract buyers and how to sell your home faster and for a higher price, how to buy the right home and how to go about the renovation process with the least amount of headaches…and whatever else comes to mind.  Oh, I’m also going to do a video series where I rate the homes for sale. This will all be done  from the consumers POV.  It’s going to be fun!

As you can see from the chart 2011-2013 were great years for home sales below $1 million…it would have even been better if there was enough inventory for all of the people who wanted homes in this price range.  Cresskill and Closter should be happy for getting the spillover sales from Tenafly.

Advice: Run from every realtor who preaches “price it right”, because your home is worth more than they think it’s worth.  They don’t understand these facts (unless they’re reading this blog) and so many homes were listed and sold for far less than they should have been

  • Your home is worth more than it was last year, the year before, the year before…and all the way back to 2007…and by a large percentage.  Don’t let anyone tell you differently.

In the next few posts I will address the following:

  1. Tenafly home sales priced $1-2 Million
  2. Tenafly’s ultra luxury home market

There’s a lot going on in these price ranges, and it’s not all good news.

As always. let us know what you think.

Disclaimer:  Steven Konefsky is a builder…inc renovations, real estate developer, design consultant, real estate marketing genius, and he sells real estate through Promiment Properties Sotheby’s International in Tenafly NJ.  If you have any real estate related questions you can make comments on this blog or Steven can be reached at 201.522.5256 and at


Another reason why your home takes so long to sell, and why it sells for less

When someone reads the listing description about your home, does it make them say…

  • WOW I can see myself living here!
  • or scream out…honey, I just found our dream home!
  • or…we need to see this home now!

I doubt it!

Make your home stand out from the crowd

Screen shot 2013-06-06 at 12.44.09 PMSince listing agents will never talk to 99.9% of the people who see your home online, doesn’t it make sense to create an amazing listing description, that entices viewers to want to see it…and to make the home stand out from the crowd?

It’s common sense, and rarely ever happens.

Your listing is the first thing someone will see when they’re searching online for “homes for sale in Tenafly”.  And if your description doesn’t create interest, some excitement, and leave viewers with a memorable impression, then  you blew your best shot at attracting buyers and selling your home faster and for it’s highest value.

Your home needs to stand out from the crowd…but it’s not happening.

Here’s a few examples of listing descriptions that hurt your sales efforts…and decrease the value of your home.
CUSTOM DESIGNED MASTERPIECE LOCATED ON A BEAUTIFUL FLAT ACRE IN A PREMIER LOCATION; DESIGNED AND BUILT TO THE HIGHEST STANDARDS; HIGHLIGHTS OF THE HOUSE INCLUDE A GRAND 2 STORY ENTRY FOYER, LARGE ROOMS, EXTENSIVE MILLWORK THROUGHOUT, CUSTOM KITCHEN WITH STATE-OF-THE-ART APPLIANCES, FINISHED LOWER LEVEL WITH MEDIA ROOM, GYM, BEDROOM AND BATH. A MUST SEE!  This basically describes almost every home for sale. How many people will be attracted to this ultra luxury home via this description?  Maybe it’s why the home has been for sale for 2+ years ,and has a $600k price cut.  And what are state of the art appliances?

If you have nothing amazing to say about your home…then you’re better off not saying anything, and just let people look at the photos


Selling your home is all about marketing…or waiting to get lucky.

Common sense…Marketing 101, day #1 in college.  Great marketing increases awareness and value, and crappy marketing kills it.

The right kind of marketing gives you the opportunity to maximize your price.  But waiting to get lucky only gives you the opportunity to accept whatever price someone offers you, because that’s what they want to offer

Will your home be the one that sells?

Tenafly Home Sales Report: January-April Sales

As promised…here are the sales stats for homes sold in Tenafly…comparing 2013 to 2012.

The numbers aren’t what one would expect…but there’s a good reason:

Screen Shot 2013-05-01 at 4.40.16 PM

Tenafly has been experiencing a shortage of inventory of homes priced below $1 million on the East Hill…and when there’s no inventory, then the sales numbers take a hit.

  • The number of homes sold in 2013 decreased by 47% compared to the same time frame in 2012…Jan, Feb March…for homes priced below $1 million.  All due to a shortage of inventory
  • The number of home sales in Tenafly decreased by 60% for homes priced above $1.5 million 2013/2012…because there is an over supply of homes in this price range.  The higher you go above $1.5m the higher the inventory

However…before everyone starts thinking that I lost it mentally…from January-March 2013 , here’s what has been happening with sales in Tenafly…that have yet to be declared “SOLD”

  • 9 homes sold in Tenafly priced below $1 million
  • 7 homes sold in Tenafly priced between $1.0M-$1.5M
  • 2 homes were sold above $1.5M

I just want to point out something regarding all the talk about inventory,whether it be high or low:

  • Inventory has almost nothing to do with sales activity…regardless of the inventory, people who are looking to buy a home will still look for homes
  • Even though the inventory levels ar considered low, thre’s still a lot of homes for sale…so not everything is sold or is selling…for whatever reason
  • If more homes are suddenly listed for sale, it doesn’t mean that they will sell.  The housing market will not suddenly get better, and it will not go back to where it once was, for a variety of reasons: unemployment is still high, savings are lower than needed, and some people will now only rent
  • Rental apartments are being planned and built by the thousands in Bergen and Hudson Counties, and this will eventually hurt home sales

The same sales trends are taking place for home sales throughout all of Bergen County

Screen Shot 2013-05-01 at 4.40.34 PM

The market is what it is, but these are the numbers for Tenafly, and Tenafly is still the hottest and most desirable market in our region.

If you need more info, let me know.


8 ways Tenafly home sellers and realtors can improve their home appraisal

Screen Shot 2013-04-26 at 11.24.13 AMIf your home is for sale in Tenafly, Cresskill, Alpine, Demarest or in any of the other surrounding towns, then this is a must read for you.  This is an item that every seller and realtor needs to key into and to fully understand.

Here’s a well thought out article I found on Reuters about how to improve your home appraisal…Eight ways to improve you home appraisal

At this time, appraisals are the one item in the sales process that big time affects every buyer and seller.  Every home buyer gets an appraisal, and every seller impatiently waits to hear the results…and sometimes the news is good and sometimes it isn’t.

One of the things that I don’t understand about sellers, and I’ll just touch on it here, is why they don’t have their own appraisal done prior to listing their home.  Not that the appraisal is the true indicator of the value of your home, but the price that the appraiser comes up with is what every lender bases their mortgage loans on…so sellers have to deal with it sooner than later. 

My advice: if you’re looking to sell your home…get an appraisal before you list it.  Then you’ll know approximately what the appraised value is, and this can help you either to price it in that range, or to push the price, and negotiate around it, if the buyers appraisal comes in much lower.  It’s not the end of the world if it’s a low appraisal, but if you already know what that number is, then you can prepare yourself for negotiating your way out of it.

Appraisals are still the biggest stumbling block to selling your home, and realtors love to use the appraisal mess as a way to keep prices lower, because in their mind buying a home is all about price.  But we consumers know that this isn’t true in most cases.

If an appraisal on a home comes back lower than the sales price, and it happens, some sellers end up losing a deal becuse the buyer can’t come up with the percentage difference between the appraisal and the higher sales price. Not that the appraisal is always correct (and that’s why you have to read this article), but it does scare people.

This will begin hurting ssome sales in Tenafly, because sales prices will start rising, especially for homes selling below $1 million. I’ve been complaining for over a year that homes at this price point in Tenafly are being under-priced by up to 10%, but no one would listen, causing home owners to lose substantial money on their sales.

Here’s the article:

By Lou Carlozo

WASHINGTON (Reuters) – When Kellie and Michael May decided to refinance their home in the New York suburbs, they wanted to take advantage of historically low interest rates. But before landing a new 30-year fixed-rate mortgage, they had to get through a home appraisal.

“It was a major stumbling block,” says Kellie May, who has owned the 4-bedroom, 3-bath colonial for seven years. Not that she and her husband were unprepared; they’d been through an appraisal for another refinance in 2010, so they knew to point out improvements they’d made to the 3,400 square foot home, and supply prices for other neighborhood properties that had sold recently.

But the appraisal came back roughly $70,000 less than the $1,230,000 the Mays were expecting, and too low to support their new loan.

They responded with a paperwork arsenal aimed at their lender, asserting that the appraisal had been based on faulty recent sales data. The loan squeaked through, after the bank crafted an exception for the Mays. It was able to do that because their loan was a jumbo loan, not subject to the more rigid underwriting standards they would have encountered if it were a conventional loan aimed at secondary buyers like Fannie Mae and Freddie Mac.

Low appraisals are becoming a bigger problem for many would-be buyers and refinancers as home values have started to stabilize and rise in some markets.

In Leesburg, Florida, for example, low appraisals have caused the cancellation of as many as 15 percent of home sales for local real estate broker Gus Grizzard.

“We are seeing higher price appreciation and are starting to run into appraisal problems,” said Charlie Young, chief executive officer of ERA Franchise Systems, a firm with a national network of real estate brokerage offices, including Grizzard’s. The National Association of Realtors reported on Tuesday that inventories of homes were low and the median price a home resale was, at $180,800 in December, up 11.5 percent in a year.

Appraisals are based on recent sales prices of comparable properties. And in rising price markets, those sales prices might not be high enough to support the newest deals. Young said there were many places in California reporting appraisal problems.

On Friday, the federal government issued new rules aimed at improving the appraisal process as it pertains to high-interest mortgages on rapidly appreciating homes.

But those rules don’t go into effect for a year, and don’t apply to most conventional loans. It pays to protect your own loan before the bank even thinks about sending that guy with the clipboard over to your house.

“The reality is that the appraiser is only there for 30 minutes at most,” says Brian Coester, chief executive of CoesterVMS, a nationwide appraisal management company based in Rockville, Maryland. “The best thing a homeowner can do to get the highest appraisal possible is make sure they have all the important features of the home readily available for the appraiser.”

Here are eight ways you can bolster your appraisal:


Is the appraiser from within a 10-mile radius of your property? “This is one of the first questions you should ask the appraiser,” says Ben Salem, a real estate agent with Rodeo Realty in Beverly Hills, California.

He recalled a recent case where an appraiser visited an unfamiliar property in nearby Orange County and produced an appraisal that Salem said was $150,000 off. “If the appraiser doesn’t know the area intimately, chances are the appraisal will not come back close to what a property is really worth.”

You can request that your lender send a local appraiser; if that still doesn’t happen, supply as much information as you can about the quality of your neighborhood.


Provide your appraiser with at least three solid and well-priced comparable properties. You will save her some work, and insure that she is getting price information from homes that really are similar to yours.

Websites including, Zillow and Trulia offer recent sales prices and details such as the number of bedrooms and bathrooms in a home.


If you’re going to do minor renovations, start with your kitchen and bathrooms, says G. Stacy Sirmans, a professor of real estate at Florida State University. He reviewed 150 variables that affect home values for a study sponsored by the National Association of Realtors. Wood floors, landscaping and an enclosed garage can also drive up appraisals.


If you’ve put money into the house, prove it, says Salem.

“Before-and-after photos, along with a well-defined spreadsheet of what was spent on each renovation, should persuade an appraiser to turn in a number that far exceeds what he or she first called out.”

Don’t forget to highlight all-important structural improvements to electrical systems, heating and cooling systems – which are harder to see, but can dramatically boost an appraisal. Show receipts.


If your town has recently seen exciting developments, such as upscale restaurants, museums, parks or other amenities, make sure your appraiser knows about them, says Craig Silverman, principal and chief appraiser at Silverman & Co. in Newtown, Pennsylvania.


Many homeowners covet that refinished basement, but that doesn’t mean appraisers look at it the same way. “Improvements and additions made below grade, such as a finished basement, do not add to the overall square footage of your house,” says John Walsh, president of Total Mortgage Services in New York. “So they don’t add anywhere near as much value as improvements made above grade.”

According to Remodeling magazine, a basement renovation that cost $63,000 in 2011-12 will recoup roughly 66 percent of that in added home value. That’s not as good as an attic bedroom, which will recoup 73 percent of its cost. Even similar bedrooms typically count for more if they are upstairs instead of downstairs.


Even jaded appraisers can be swayed by a good looking yard. “Tree trimming, cleaning up, a few flowers in the flower beds and paint touch up can all help the appraisal,” says Agnes Huff, a real estate investor based in Los Angeles.

That advice holds true indoors, too. “Get rid of all the clutter in your home,” says Jonathan Miller, a longtime appraiser in New York. “It makes the home appear larger.”


Don’t follow the appraiser around like a puppy. “I can’t tell you how many homeowners or listing agents follow me around in my personal space during the inspection,” he says. “It’s a major red flag there is a problem with the home.”

And while you’re at it, make the appraiser’s job as pleasant as possible by giving your home a pleasant smell. At a minimum, clean out the litter box. Baking some fresh cookies and offering him one or two probably won’t sway your appraisal, nor should it. But it couldn’t hurt.

(The writer is a Reuters contributor. The opinions expressed are his own.)

(Follow us @ReutersMoney or at; Editing by Linda Stern and Tim Dobbyn)


Why real estate marketing sucks

This beautiful home has a FLR, FDR, FR W/FPL, MEIK, MBR…is it a wonder why homes take so long to sell, and why they always sell for less than they should

If you know me, or have been reading my blog, then you know that I hate real estate marketing.

A listing isn’t marketing.  It’s just a listing.

It’s the same exact listing as all of the millions of other homes listed on all of these free real estate web sites.  And not that it matters that there are millions of other homes that are listed, because your only concern needs to be how your home stands out from the crowd…in your local market.

Realtors like to hype that your home is out there for millions of buyers to see.  But that’s the biggest fallacy out there.  It’s really a bunch of bulls*%t.

The fact is, at any given time, there’s not all that many people who are looking to buy a home in Tenafly, or for that matter in Cresskill, Alpine, Closter or Englewood.

That’s why it’s so important to make your home stand out from the crowd!

Tenafly had 150+ home sales in 2011, and it’ll be close to the same this year.  So how many people at any given time are considering to buy a home in Tenafly.  And those who are, are also looking at other towns as well.  And when you start breaking the formula down by price ranges, then the numbers dramatically decrease for each price niche.

So maybe there’s a few hundred people at best who are considering various price ranges in Tenafly, throughout the entire year!

Now to my point of why I hate real estate marketing.

Read this:


This is the opening line for a home that is for sale in the Tenafly area.

What the hell is it?

  • What are they trying to sell?
  • What are they trying to convey? Is it a catering hall?  Can’t you entertain you friends in every size home?
  • Do people get excited that you can entertain, and is it their most important concern when looking to buy a home…is it even in the top 5 concerns?  In 35 years of building homes and condos etc. entertaining people has never been a topic of concer with any of my buyers.  Ever!

Don’t Realtors ever read Architectural Digest, or any of the other home magazines?  I guess not.
Because, if they did then they would see that it’s not all about the pictures.  Pictures are important, but it’s the story that starts the sales process, creates interest and starts the love connection.

“Nina Garcia has had to do quite a bit more than click her vertiginous Tom Ford heels to make herself feel at home.” …first line of an AD story-line

Without a compelling story you have nothing for marketing.

It’s all about the story!!

To just list the rooms by name and include a few items the the most idiotic way to make your home stand out from the crowd.

And to say…”it’s a must see” is even dumber.

No it’s not a must see.There’s no shortage of homes for sale in Tenafly, so no one has to see this home.

Selling homes is now all about telling viewers, (who most you’ll never talk to…or will ever see your home) why they should drop everything that they’re busy with, and take a trip to see your home

It’s a Realtors job to convince someone to see it.  And if that agent doesn’t have the ability to attract buyers, that agent has no value.  Trying it the old way will cause your home to remain unsold for a longer period of time, and it will decrease the value of your home at the same time.

And it’s something that doesn’t need to happen.

Selling your home is all about marketing, and making your home stand out from the crowd.

If you want your home to get noticed faster, sold faster and sold for it’s highest price, then email me at  It doesn’t take a rocket scientist to figure this out…so why isn’t anyone doing it!

It’s all about the story…check out these articles:

Forbes…Tell To Win Book Review

Arianna Huffington…Why Peter Guber’s book Tell To Win is a Game Changer


Tenafly High School Rated #3 in New Jersey. Great News For Real Estate

For those you you (including me) who complain about our insanely high property taxes in Tenafly, here’s some great news pointing out how a majority of our taxes are being spent to the benefit of our community and especially for our children.  And this is why Tenafly is the hottest home market in the region, and people want to live in Tenafly regardless of our ever increasing property taxes..  Home sales in Tenafly are blowing away all of the other town by a huge margin with the number of home sales, as well as in the dollar volume of sales.

New Jersey Monthly magazine just published it’s yearly school rating for New Jersey…NJ’s Top Public High Schools…and for the second year in a row Tenafly High School is the #3 High School in the State!

This is a big deal!

Since I started building homes in Tenafly in 1997, and moved here in 1998, the Tenafly school system has  been touted as one of the best school systems in the State.  Not having had kids in the school system until 2003, this hype really didn’t mean that much to me, other than a marketing tool to aid me in selling the homes I was building…and selling the Tenafly school system was the key to making sales. But now that both of my girls are in the system, I’m bow getting my money’s worth.

Everyone moves to Tenafly specifically for the great school system that we have in place…and have paid so dearly to create (and sometimes way too much money..but that’s for another post)

Because of our extravagant and sometimes unwarranted taxes, we have few, if anyone moving into Tenafly who don’t already have kids who are either school age, or darn close to it.  Only stupid me lived here for 5 years prior to using the school…and it was an expensive wait. But now that I’m getting my money’s worth out of it, I’m happy.

The New jersey Monthly rating is a great acknowledgement of our school systems accomplishments at Tenafly High, but living it and being able to see it in action is a thousand times better.

It’s a great thing to see that both of my girls go to school and come home from school, with smiles on their face…and I see that with almost every kid when I drop them off every morning and pick them up from school.  When you have happy kids, life becomes much easier.

It’s not to say that they don’t have lots of homework and the pressure of learning something new every day…because here is pressure.  But all of the schools handle this amazingly well.  Kids learn here!

Note: I have to take the opportunity to once again state that Tenafly is a hot market and is in big demand.  Tenafly is a sellers market!

  • #3 rated high school in the State and one of the best overall school systems as well
  • highest number of home sales in the area
  • highest dollar home sales volume in the area

What more could Realtors ask for?  And why aren’t they screaming this out and promoting it to the public?

More articles of interest:

Rating New Jersey’s Teachers


Crappy photos decrease the value of your home

Crappy listing pictures are worth a fast click to another home

Crappy pictures have no excitement value.  They’re a turn off.

Crappy pictures will not create a memorable, and they won’t make your home stand out from the crowd

And most of all, crappy pictures decrease the value of your home.

And don’t let anyone tell you differently.

The first thing that I recommend if you have crappy listing pictures, isn’t to fix the pictures, it’s to fire your agent…then put up new pictures.  If using crappy pictures to promote your home is the best that a Realtor can do, then just imagine how bad they’ll be when they’re finally in front of a potential buyer…who’s also looking at other homes.

Taking great pictures is no easy task.  It takes talent and it takes desire…and it even takes a few minutes or even hours working photoshop…all aimed at creating a WOW MOMENT every time someone sees your home online or in print.

And don’t let anyone tell you that it’s not important, because they would just be lying to you.  Look at the great brokerage firms in New Yor City…Corcoran, Elliman, Hallstead and Town…all who have gone to extreme efforts to produce some of the most spectacular full screen HD photos of their listings.  They understand the importance of a visual WOW.  It may have taken them way too long to “get it”, but they got it!

It’s been far too long here in Bergen County, for Realtors to accept disposable camera looking pictures.  It’s time for a change.

It’s all about marketing!

Realtors in Tenafly, Alpine, Cresskill, Englewood and everywhere else in Bergen County now have to compete with listings in the city…and with all the rental projects that will soon be competing with sellers in the suburbs.

Continuing down the path of mediocrity will hurt every home owner…and agent.  Because your home and listing will become less valuable.

And it’s all because of an outdated marketing approach and mindset, where good enough is fine.

But good enough isn’t fine.  And it never way…but in the high flying days you could get away with it.  But not anymore.

Now you have to ferociously compete for far fewer sales..

Mediocrity fails us all.

It’s time to step up to the plate, and perform.

It’s no longer good enough to just list your home on a few free web sites with anything less than electrifying pictures, and captivating descriptions.

It’s all about marketing…and it’s all about the quality of the marketing!

Consumers see the difference, and so do the developers who are building all those beautiful new rental complexes.

And now it’s also time for Realtors to see the difference…and to do something about it.

Hey, and if you don’t care what price your home sells for and how long it takes to sell, then keep doing what you’ve been doing, and keep reducing your price.


Run from everyone who tells you that selling your home in Tenafly is all about price. They’re wrong!

This is for all of the Realtors who are making a push to lower home prices in Tenafly.

You’re out of your mind!  You have it all wrong!

I don’t get it…Tenafly is still the hottest town in the region, yet Realtors are still pushing lower prices.  They should be pushing higher prices!

It’s time for homeowners in Tenafly to start recouping some of their losses.

Unnecessarily pushing lower prices causes instability in the marketplace

Tenafly is a sellers market…and here’s the data to back it up!

  • To date there have been 110 home sales in Tenafly.  The next closest is 72 home sales in Englewood, and 55 home sales in Closter.  That’s a 35% to 50% sales lead over it’s two nearest town
  • Tenafly has double + the dollar sales volume over its nearest rival…Englewood Cliffs (which is also on fire in 2012)
  • Since 2001 Tenafly has more home sales than 8 of its neighboring towns (except for 2006…Englewood)

Run from anyone who tells you that it’s all about price, because it’s not!

If you go by the average sales price date, Tenafly is #4 on the list (only because there has been a drop in the sales volume over $2 million in 2012)…and yet the sales volume has remained consistently high even after the market crashed in 2006…compared to all the other towns:

  • the sales volume far exceeds all the other towns by a whopping percentage
  • and property taxes are the highest in Tenafly

And none of this has changed the desirability for living in Tenafly…yet.

Prices did not come down in Tenafly!!

Every smart business person knows, that when your market or product is hot,  you don’t lower your price…you raise it!  Except if you’re a Realtor… who regardless of data to the contrary, still believe that lower prices create more sales…and that’s totally false.

  • We’ve had the lowest prices in a decade….and sales have been stable
  • We’ve also had the lowest interest rates in our lifetime, since the market crashed…and sales have NOT increased

The data shows that the only thing you get from lower prices…are lower prices.  Not more sales!

The value of your home is dependent on the facts…not the industry pov.

If someone is pushing you to lower your prices…find another Realtor!

Selling your home is all about marketing!

Let me know what you think


Realtor can use Instagram and other apps to energize listings, but will they?

For those of you Realtors who are incredibly bored of looking at the same uneventful yawn provoking Realtor listing pictures over and over again, until you just want to puke, then read on.

If you’re like me and you’ve been looking at real estate listing pictures for the past 40 years, then you’ll cheer when agents start “getting with it” and start posting cool pictures, rather than the garbage we’re used to seeing.

The people at came up with a list of photography apps that will put Realtors into the 21st Century, and make your listing photos shine like never before.  Now you can take even the crappiest listing pictures (which most are) and zap it with some modern day energy that will grab the attention of today’s buyers…who happen to be light years ahead of Realtors when it comes to creating WOW moments with photos.

Just imagine trying to sell your home in Tenafly and someone seeing cool Instagram like pictures, and actually getting excited about it.

Suddenly you can go from really boring to WOW!  Realtors may not like artistic, but the millions of Instagram uses do









Well, there is one problem…nothing will help put leaves on trees when a picture was taken last season and never updated.  Maybe that’s why this home still hasn’t sold!

Another problem is that Bergen County Realtors don’t like spending money on marketing, and the $1.99 price tag for most of these apps will be a deal killer for using them.

Check out the post…5 alternatives to Instagram and add-ons to the photo sharing app


More venting…photos this time

While I’m on the marketing kick and pictures, it also bothers me to no end, how someone can leave outdated pictures on a site and expect to sell the home for it’s best price…even in Tenafly.  A case in point is when Realtors get a listing in the fall when there are no leaves on the trees, but keep the same pictures on the site through the summer. 

Does anyone believe that this goes unnoticed by viewers, and that it doesn’t give a negative impression of the home and the price?

This is just another reason why homes sell for less than they should and why they take longer to sell.

There is something good that comes from this…in a few months the leaves will start falling again and the agent won’t have to spend the money on new pictures…until next spring, when the home is still for sale!