Local Realtors in Tenafly, Cresskill, Alpine, Closter and other surrounding towns, blew another great marketing opportunity this week with the pending arrival of hurricane Irene.
This was a perfect opportunity for agents and brokerages to reach out to the public via blogs, twitter, facebook and their own web sites (oops most don’t utilize such sites) and offer help, and advice about how to deal with with our pending storm and the potential for severe destruction to your property.
Realtors and brokerages hey should have offered on their web sites and through other social media sites, a list of qualified contractors in each local area who deal with roofing (wind damage), tree cutters (for downed treed on your property), water damage companies (who specialize in cleaning up flooded basements), window glazing companies) who can fix broken windows when your neighbors for sale sign flies through your window…and so many more items that would have been of value to homeowners everywhere…but I didn’t see any of this anywhere via email, twitter etc. It never happened. Your local real estate expert was no where to be seen. Big mistake.
Why don’t Realtors understand that there’s more to selling homes than plopping their listings on a bunch of free web sites, planting lawn signs and doing home tours? It amazes me how they still live in a bubble, while everyone else in the world thrives in the information age.
Such an outdated industry.
Note: I didn’t do any of this because I was stranded in the Bahamas dealing with hurricane Irene, and when I finally got back late Friday night I spent all Saturday preparing my home for the storm. Luckily for us we didn’t see the wind and rain that I witnessed in the Bahamas.
(btw…knowing that 80 mph winds were possible, why didn’t Realtors and brokerages remove their sign so they didn’t become possible flying objects? I don’t get that they didn’t anticipate that this could be a problem. Now they’ll just look more war-torn, unsightly and unprofessional than they already look).
Maybe this is just a Bergen County Realtor thing, or maybe it’s an educational or generational thing where they just don’t “get it”.
I think Realtors have been so programmed in an old way of approaching business that they can’t see what other industries are doing to show that they have the “right stuff”.
Realtors take it for granted, and believe that the Realtor badge is an immediate sign of excellence and professionalism. Sorry, but it time for Realtors and brokerages to stop bragging, and start proving themselves.
So lets hear what you have to say.