This beautiful home has a FLR, FDR, FR W/FPL, MEIK, MBR…is it a wonder why homes take so long to sell, and why they always sell for less than they should
If you know me, or have been reading my blog, then you know that I hate real estate marketing.
A listing isn’t marketing. It’s just a listing.
It’s the same exact listing as all of the millions of other homes listed on all of these free real estate web sites. And not that it matters that there are millions of other homes that are listed, because your only concern needs to be how your home stands out from the crowd…in your local market.
Realtors like to hype that your home is out there for millions of buyers to see. But that’s the biggest fallacy out there. It’s really a bunch of bulls*%t.
The fact is, at any given time, there’s not all that many people who are looking to buy a home in Tenafly, or for that matter in Cresskill, Alpine, Closter or Englewood.
That’s why it’s so important to make your home stand out from the crowd!
Tenafly had 150+ home sales in 2011, and it’ll be close to the same this year. So how many people at any given time are considering to buy a home in Tenafly. And those who are, are also looking at other towns as well. And when you start breaking the formula down by price ranges, then the numbers dramatically decrease for each price niche.
So maybe there’s a few hundred people at best who are considering various price ranges in Tenafly, throughout the entire year!
Now to my point of why I hate real estate marketing.
PRIME LOCATION! FABULOUS EXPANDED,RENOVATED COLONIAL W/OPEN FLOOR PLAN FOR ENTERTAINING…….
This is the opening line for a home that is for sale in the Tenafly area.
What the hell is it?
- What are they trying to sell?
- What are they trying to convey? Is it a catering hall? Can’t you entertain you friends in every size home?
- Do people get excited that you can entertain, and is it their most important concern when looking to buy a home…is it even in the top 5 concerns? In 35 years of building homes and condos etc. entertaining people has never been a topic of concer with any of my buyers. Ever!
Don’t Realtors ever read Architectural Digest, or any of the other home magazines? I guess not.
Because, if they did then they would see that it’s not all about the pictures. Pictures are important, but it’s the story that starts the sales process, creates interest and starts the love connection.
“Nina Garcia has had to do quite a bit more than click her vertiginous Tom Ford heels to make herself feel at home.” …first line of an AD story-line
Without a compelling story you have nothing for marketing.
It’s all about the story!!
To just list the rooms by name and include a few items the the most idiotic way to make your home stand out from the crowd.
And to say…”it’s a must see” is even dumber.
No it’s not a must see.There’s no shortage of homes for sale in Tenafly, so no one has to see this home.
Selling homes is now all about telling viewers, (who most you’ll never talk to…or will ever see your home) why they should drop everything that they’re busy with, and take a trip to see your home
It’s a Realtors job to convince someone to see it. And if that agent doesn’t have the ability to attract buyers, that agent has no value. Trying it the old way will cause your home to remain unsold for a longer period of time, and it will decrease the value of your home at the same time.
And it’s something that doesn’t need to happen.
Selling your home is all about marketing, and making your home stand out from the crowd.
If you want your home to get noticed faster, sold faster and sold for it’s highest price, then email me at firstname.lastname@example.org. It doesn’t take a rocket scientist to figure this out…so why isn’t anyone doing it!
It’s all about the story…check out these articles:
Forbes…Tell To Win Book Review
Arianna Huffington…Why Peter Guber’s book Tell To Win is a Game Changer