By coincidence, I was just writing a blog post about the lack of quality photos that suburban realtors show on their web sites, when a realtor friend of mine in Tenafly sent a mass email looking for a way to reuse his listing photos for a virtual tour, which I assume would be part of his online listing.
Selling your home for its highest value is all about marketing and creating a love connection with buyers. It’s all about the visual experience and creating that WOW MOMENT!
My question to him is…why would you want to reuse the same exact photos in a virtual tour, that you’re already being use on the same listing page for the typical slideshow? Because it’s cheaper to reuse the photos?
Which photos are more appealing?
[The 3 darker photos are of homes for sale (maybe in Tenafly) and were copied from the njmls…and the 3 better photos were enhanced in less than 60 seconds using Apple’s iPhoto ]
Listing photos play an important role in creating a love connection between your home and potential home buyers…and agents. If you take the time to create something beautiful to look at, you’ll grab someones attention.
Great looking photos will increase the value of your home by possibly tens of thousands of dollars…or even hundreds of thousands of dollars. Crappy looking photos will destroy your price
- First, presenting the same exact photos in a different slide show, on the SAME online page has no added value
- Second, consumers are smart enough to see when someone’s snookering them. It’s not a “virtual tour” when you stitch a few photos together and set them in motion. And considering that we can create something far more exciting on our Apple computer or iPhone using iPhoto in just a few minutes, today’s buyers won’t be impressed with your typical virtual tour.
Consumers are turned-off by low quality presentations and poorly lit and un-staged room photos. They expect to see something far sexier than they’re subjected to.
If realtors can’t do better than consumers can on their own, how does that make the realtor look? Not so good!
Realtors love to say that a picture is worth a thousand words, and it’s true. However, when the picture looks crappy then it’s worth a thousand negative words.
Buyers don’t get excited viewing crappy looking photos
Awesome looking high resolution photos create excitement and passion. They can also create a memorable impression that keep your listing at the top of someone’s hot list. And for marketing, a great shot can get someone to take an action…like calling the agent!
Look at the listing photos on some of the great brokerage sites in New York City like Cororan (their enlarged photos are amazing!), Town and CORE (CORE is my favorite)…and then look at any of the lisiting sites in our area. There’s a HUGE difference in quality…IT SHOWS! These sites and their photography blows away anything that I’ve seen in suburban real estate marketing.
Crappy looking listing photos will decrease the sales price of a home by thousands or hundreds of thousands of dollars…and it will create a longer sales process…which means lower prices.
How about something a little different from the typical realtor shot. Instagram-like photos have become part of our culture. Why not use it to your advantage.
Sellers and buyers deserve the best quality photos from realtors…anything less should be unacceptable.
[The top photo was taken on my iPhone 5 and then enhanced twice in less than 90 seconds using the app Snapseed]
If agents can’t at the least produce listing photos that are staged and look professionally photographed (enhanced on Photoshop, iPhoto, Aperture or using any of the hundred other photo enhancing programs), then the agent isn’t worth hiring.
If you agent doesn’t care what your home looks like online, then then they won’t care how long it takes to sell your home, and they won’t care what it sells for.
The answer to my friend is…
• Take your own photos and enhance them on the computer or their iPhone, because they’ll look better than what they have been providing.
• You can purchase a fantastic camera for under $250
• There are some great photo enhancing apps that are free
Disclaimer: Steven Konefsky is a home builder and does renovations, real estate developer, design consultant, real estate marketing guru, and he sells real estate through Promiment Properties Sotheby’s International in Tenafly NJ, and he sells homes for higher prices than anyone. If you have any real estate related or marketing questions you can make comments on this blog or Steven can be reached at 201.522.5256 and at Skonefsky@me.com. FaceTime and Skype video conversations are welcomed 🙂